Bachelor of Business (Business Analytics)

Massey University

With a Bachelor of Business Business Analytics youll develop the skills essential to making informed evidence-based decisions across a wide range of organisational contexts. Data is everywhere New data capture and processing tools require business managers who know how to convert data into information. Analytics is the key to extracting useful and interesting insights from data. The Bachelor of Business Business Analytics will make you a data analytics professional, with the knowledge and skills to identify organisational data-related problems. You will practice with analytics tools and techniques to extract, transform, and analyse data to provide evidence-based solutions for competitive advantage. You will interpret big data and use it to build and test business models, and communicate with a wider audience. Ethical practice is critical while dealing with sensitive data. The Bachelor of Business Business Analytics will broaden your ability to manage and critique contemporary issues in business analytics including ethics, data sovereignty and governance, privacy, acquisition and processing. This qualification exploits the value of data to meet the needs of organisational decision making and meet strategic goals. It cultivates hands-on skills with different analytic tools to enhance data driven decision making. Youll gain skills related to identifying data problems and understanding data analytics. Youll help build systems for dynamic data driven decision making, and practice data ethics.

School of Humanities