The Digital Marketing for Business BA (Hons) is Scotland's first fully online undergraduate degree in this field. Designed for working professionals & HNC/HND holders, it delivers applied digital expertise in AI, SEO, strategy, and content creation. Apply learning directly to your workplace and gain a portfolio-ready qualification. With advanced entry, you could achieve a degree in just one year.
This course is structured for maximum relevance, addressing the digital skills gap, ensuring students apply learning directly to their workplace context or an applicable industry case-study. Key learning outcomes include developing practical skills, applying knowledge to real-world projects, and evaluating outcomes from theoretical and practical perspectives. The curriculum integrates technical expertise preparing graduates to succeed in a rapidly evolving digital landscape.
February 2027
Online
Garthdee House, Garthdee Road,
Aberdeen,
AB10 7QB, Scotland, United Kingdom
September 2026
Online
Garthdee House, Garthdee Road,
Aberdeen,
AB10 7QB, Scotland, United Kingdom
2 years work experience or a relevant HNC in Marketing, Communications, Business, Design, Admin and IT may be considered.
A relevant HND in Marketing, Communications, Business, Design, Admin may be considered. For someone with a minimum of 3 years work experience and at least one year digital marketing experience you could be eligible for accelerated entry to this year and stage to a Bachelor's degree in a year.
You can progress post-completion of year 3 and gain your Honours award in this final year of study. This is an optional year after completion of year 3.
*There may be different IELTS requirements depending on your chosen course.
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