Business Administration - BBA (Hons)

Coventry University

This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset. This Bachelor in Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.This course offers you the opportunity to: Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.Study supply chain management in a global context thus, gaining relevant knowledge and skills, and consequently enhancing your employability.Learn from experienced professionals about cutting-edge business technologies and practices2.Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.3 years full-time