What will I learn?
If you want to pursue a creative degree at Arts University Plymouth but feel you have yet to acquire the experience and range of skills necessary, our Integrated Foundation programme will prepare you for entry to one of our BA (Hons) undergraduate courses.**What is an Integated Foundation?**\The Integrated Foundation will provide you with a preparatory year that will support your creative development, through a broad understanding of art, design and media skills relevant to your chosen degree subject. Learning through experimentation, exploration and discovery to support you in progressing to the next level of your degree at Arts University Plymouth.The Integrated Foundation is a dynamic blend of lectures, workshops, and practical studio sessions designed to challenge and inspire. Our diverse student body spans from fresh-faced eighteen-year-olds to seasoned creatives in their seventies, fostering a rich collaborative environment. With the freedom to take risks and experiment, you'll develop a diverse skill set through hands-on experimentation with materials, processes, and methodologies. This transformative journey hones critical skills essential for degree-level study, expanding your proficiency in drawing, visual research, contextual studies, digital imaging, and design methods. Gain invaluable experience in a supportive atmosphere that encourages creativity, collaboration, and innovation.If you love creating digital content (filming, editing, posting and sharing stories), this degree will help you turn that passion into a profession. Whether you want to grow your own personal brand, freelance for agencies, or work for employers on big campaigns, BA (Hons) Content Creation will prepare you to join the next generation of creatives.In an era of rapid technological and cultural change, meaningful communication through digital content is vital across all industries. This fast-paced, industry-focused course equips you with the creative, technical and analytical skills to engage audiences and shape narratives through visual and interactive media.### **At a glance*** Degree: BA (Hons) Content Creation\** UCAS codes: 3-year degree CW20 / 4-year degree with Integrated Foundation Degree 7PW5* Minimum UCAS points: 32### **What you’ll learn**Using the latest technology and software, you will learn to create content in multiple forms including moving image, photography, audio, animation and written communication.You’ll explore marketing, branding and business development principles while examining audience engagement, data-driven content planning and platform-specific production.### **Future-facing digital tools and experimentation**Through experimentation, you will investigate how digital tools such as AI, immersive media and interactive design can expand creative practice and redefine the relationship between maker and audience.### **Industry briefs, live projects and professional experience**Project-based learning is central to the course. You’ll work on industry briefs and collaborative projects, often in real-world environments and at live events, gaining insight into commercial production workflows and client engagement.Access to our extensive industry links offers opportunities for placements, internships and the development of professional networks.### **Critical, contextual and ethical practice**Your practical work will be underpinned by critical and contextual studies, allowing you to explore the political, social and ethical dimensions of content creation.You’ll examine how media shapes perception and behaviour, and how inclusive storytelling can foster positive change.
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