Digital Marketing and Business Management - BA (Hons)

Abertay University

**Please note This course is advanced entry to Year 3 only (depending on your qualifications). Year 1 and 2 entry is available via our new Marketing course N520.****Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager on this CIM-accredited course.**From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research developing your marketing expertise and business management at the same time.**Outstanding work placements & study abroad options****Focussed squarely on employability**, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.**Find out how businesses really operate** through:* Expert guest speakers.* Projects tackling real-world business problems.* Work placements.* Campaign pitches.* Offsite visits.Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.Successfully completing the course takes you **partway towards a professional CIM qualification**. All of this enhances your CV so you'll be work-ready.Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.**Scotland’s Top Modern University for Student Satisfaction**Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it: * **Top Scottish Modern University** - Guardian University Guide 2026.* **Scotland's Top Modern University for Student Satisfaction** - The Complete University Guide 2027 and Times Good University Guide 2026. * **UK Top 10 for Student Experience** - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.

Faculty of Design, Informatics and Business