Digital Marketing (with Foundation Year)

Teesside University

Marketing is everywhere – from the moment we wake up, we have a brand experience, from turning off our smart phone alarm and engaging with social media, to brushing our teeth – everything we consume is subject to the principles of marketing. If you want to set out the strategic direction of a business and influence consumer behaviour, then a marketing course is for you.At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning. You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it. This diverse, strategic and creative discipline attracts students from a range of subjects, including business, design, English, media, psychology and sociology. This course includes a foundation year - ideal if you need additional preparation or if you don't have sufficient grades to join Year 1 of a degree.Length: 4 years (or 5 with a work placement)

Business