COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

  • This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our core modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
  • You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
  • You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
  • You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.
  • You’ll benefit from being taught by access in the Department of Media, Communications and Cultural Studies and the Department of Sociology. Our research interests are diverse, and you’ll be able to customise your degree by choosing from a range of optional modules to explore your own interests and broaden your perspectives.
  • You’ll be part of a group of students who have a range of experiences and interests in communication, management, politics, design and the cultural industries.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Which department am I in?

Media, Communications and Cultural Studies

Study options

Full Time (1 year)

Tuition fees
£17,760.00 (18,19,445) per year
This is a fixed fee
Start date

September 2021

Venue

Goldsmiths, University of London

New Cross,

Lewisham,

SE14 6NW, England

Entry requirements

For students from United States

Students will normally need a Bachelor’s degree in a subject relevant to your proposed area of postgraduate study.

For international students

Students should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. Students might also be considered for some programmes if they aren’t a graduate or their degree is in an unrelated field, but have relevant experience and can show that they have the ability to work at postgraduate level. Students need to have an IELTS score of 6.5 with a 6.5 in writing and no element lower than 6.0. TOEFL: 90 overall with 23 in Writing and 21 in each other skill.

*There may be different IELTS requirements depending on your chosen course.

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