COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

This MA explores the hinterland between the big three promotional professions, the media, and society. Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on contemporary intellectual theories, and apply them to workplace realities so you plan the next decade of your career.


Our students acquire general transferable skills, including critical thinking, pattern recognition, research skills, and career management. Specific transferable skills for the promotional industries include: message framing; storytelling and narrative construction; segmentation, measurement and evaluation; professional ethics and regulatory standards.

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: account executives, content marketers, corporate communicators, digital copywriters, event managers, government communicators, product managers, media buyers, media planners, marketing officers, programmatic advertising executives, SEO analysts, social media community managers, sponsorship coordinators and UI/UX copywriters.

Which department am I in?

Media, Communications and Cultural Studies

Study options

Full Time (1 year)

Tuition fees
£17,760.00 (18,19,445) per year
This is a fixed fee
Start date

September 2021


Goldsmiths, University of London

New Cross,


SE14 6NW, England

Entry requirements

For students from United States

Students will normally need a Bachelor’s degree in a subject relevant to your proposed area of postgraduate study.

For international students

Students should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. Students might also be considered for some programmes if they aren’t a graduate or their degree is in an unrelated field, but have relevant experience and can show that students have the ability to work at postgraduate level. Students need to have an IELTS score of 6.5 with a 6.5 in writing and no element lower than 6.0. TOEFL: 90 overall with 23 in Writing and 21 in each other skill.

*There may be different IELTS requirements depending on your chosen course.