What will I learn?

**Course summary**- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).- Gain the skills and attributes for a career in marketing communications and advertising.- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.- Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.- Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.- Create a portfolio of work to show future employers a creative and innovative skill set.Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.**How you learn**The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.You learn through- lectures- seminars- problem solving exercises- case studies- individual and group presentationIn the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.**Applied learning****Work placements**The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme (subject to the UK’s continued participation in the Erasmus programme following the Brexit transition period).**Live projects**In the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.**Networking opportunities**We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Which department am I in?

Sheffield Hallam University

Study options

Full Time (5 Years)

Tuition fees
Information not available

Please check with institution

Start date

September 2022

Venue

Main Site

City Campus,

Howard Street,

Sheffield,

S1 1WB, England

Full time including foundation year (4 Years)

Tuition fees
Information not available

Please check with institution

Start date

September 2022

Venue

Main Site

City Campus,

Howard Street,

Sheffield,

S1 1WB, England

Entry requirements

For students from United States

The following qualifications will be considered for entry on to undergraduate programmes: two GCE/VCE A level passes; High School Leaving Certificate, which is recognised as equivalent to A' level standard; and other international qualifications gained after 13 years of secondary/further education. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

*There may be different IELTS requirements depending on your chosen course.

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About Sheffield Hallam University

At Sheffield Hallam, be taught by people who are experts in their subject and passionate about sharing their knowledge and industry experience.

  • Based in Sheffield - a true student city
  • Work placements for students through a vast network
  • A low cost of living
  • Modern, upgraded facilities across two campuses