MBA with Specialism in Marketing

University of Chester

The MBA with Specialism in Marketing course provides a progression route to Master's level for those who have completed a first degree and who wish to continue with their professional development at an advanced level. At the core of our course is a focus on how best to enable learners to develop advanced capabilities and understanding to make a significant contribution to business and/or professional objectives. Learning opportunities will address the contemporary and future challenges and issues faced by managers, including: the influx of innovative technologies and digital narratives diversity and difference sustainable initiatives anticipating and creating change changing demographics and employee expectations evolving customer/client expectations the need for intergenerational collaboration working in flatter organisations and individualisation, staying agile and being ambidextrous. For effective learning to take place, we implement the concept of the 'reflective practitioner', where we draw on the differing experiences of participants and tutor team as a resource. This takes place through a systematic process of study, reflection and consideration, to optimise the benefits of learning. Learners will be encouraged to engage in dialogue and discussion and share their ideas and current work experiences with others in the group. The 'process' will involve a range of approaches to facilitate learning, including: dialogue focusing on a topic or group of related ideas to improve understanding advising by offering perspective on a best course of action or the nature of the situation viewpoint offering a range of points of view or standpoints. It is expected that learners will engage with the curriculum to lead them to new ways of thinking, to evaluate and develop insights and sound analytical and management skills and then, where appropriate, to apply the skills and knowledge they acquire on the course by transferring and applying them to the workplace. Assignments are therefore designed to reflect this with learners usually encouraged to work on 'real life' problems/issues from their own workplace, which requires an ability to apply theoretical concepts in practice.

Chester Business School