MSc - Business Analytics

University of Roehampton

Blending real-world projects, data skills, and AI insights, Roehampton’s MSc Business Analytics prepares you to make smart, ethical decisions-and truly shine in today’s fast-moving, data-powered business world. This programme will give you a broad understanding of business analysis, integrating elements of computing and business. It’s ideal if you don’t have a computing background and will prepare you for postgraduate opportunities in business analysis. Gain skills valuable in financial, social, policy, and commercial settings. Data-Driven Decision Making – You'll confidently turn complex data into clear insights using tools like AI, BI, and marketing analytics to solve real business challenges. Technical Proficiency – Through hands-on practice with machine learning, statistical modelling, and visualisation tools, you’ll master the latest technologies used in analytics, marketing, and business intelligence. Strategic Thinking & Innovation – You’ll learn to connect data insights with business strategy, using predictive models and AI-driven tools to drive performance, enhance customer experience, and lead impactful, innovation-driven projects.

Business and Management