MSc Business Management - Marketing Pathway

Goldsmiths, University of London

Gain the skills and knowledge you need to be an effective manager in increasingly uncertain and technology-dominated environments.This Masters will equip you with practical and conceptual skills to perform different kinds of management roles in diverse types of organisations such as large corporations, entrepreneurial businesses, non-profits and government agencies.Teaching is practice-oriented and aims to introduce you to different perspectives on real-world organisational problems, strategic approaches, decision-making conundrums, diverse contexts, organisations and environments.We’ll help to shape you into a future leader with practical skills and theoretical knowledge to sustainably lead their organisations. You’ll collaborate with corporations and non-profits who are involved in programme development and delivery.You’ll learn from managers and other business professionals through guest lectures and exciting department events.You’ll gain an in-depth understanding of organisations as we explore the latest research from management theory, organisation theory, strategic management, sociology and economics, translating them to simple applicable skills you can use in your future management career.You’ll gain an understanding of the influential role that managers play in shaping society and the environment.Marketing PathwayWill prepare you for management roles, including CMO, in marketing departments of large organisations, marketing agencies, non-profits or entrepreneurial businesses.