MSc Creative Advertising

Edinburgh Napier University

This is the most successful MSc course in the UK for aspiring creatives. We teach practical skills and an understanding of the industry required for a career in advertising.The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.Around 200,000 people are employed in UK advertising design and marketing, and at its heart are the ‘creatives’. These art directors, copywriters, content creators and strategists are the creative powerhouse of the industry.Our course works closely with the advertising industry and will open doors for you. Our team is made up of industry professionals, and we have strong relationships with employers both locally and further afield.We host guest lectures from Creative Directors and Ad Agency owners every week, and their insights ensure you stay at the forefront of the latest thinking, processes, and creative technology.This course will help you build your network and provide the specialist training and experience that advertising employers demand. You'll develop skills in copywriting, art direction, and strategy, placing you at the front of the queue for internships, placements, and jobs.You'll learn the best way to present your ideas and how to work both collaboratively and independently as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Some live briefs are supported with visits to advertising agencies. You'll develop your critical evaluation skills as you explore the strategies behind successful advertising campaigns and critique your own and others’ work.Our students have in recent years won 'Yellow and Black Pencils' in the D&AD New Blood awards and medals in the IPA Awards Scotland. We have won Gold awards in international competitions too.

School of Arts and Creative Industries