MSc Data Science and Business Management

University of Aberdeen

This Master’s programme is designed to bridge the gap between data science and business management through an interdisciplinary approach that equips you with the critical business and data science skills necessary to establish or lead successful data science teams or enterprises. Combining the study of Data Science and Business Management offers a strategic advantage in today's data-driven world. The world of data is undergoing a period of profound transformation as companies and organisations manage ever- increasing volumes and diversity of data. In response, the importance placed on data collection, management and analysis by organisations of all sizes is increasing all the time as businesses strive to stay competitive in today's market. While the tools and techniques of advanced data science were previously largely confined to professionals with computing or other STEM backgrounds, the democratisation of data science means that business managers of all backgrounds can learn to unlock insights from data. This Master’s programme is designed to make data science accessible to all by bridging the gap between data scientists and business managers through an interdisciplinary approach that fosters a holistic understanding of business dynamics and data analytics, enabling more accurate forecasting, targeted marketing, and improved operational efficiency, ultimately leading to smarter business strategies and better outcomes. Our primary objective is to equip you with the critical business and data science skills necessary to establish or lead successful data science teams or enterprises. This includes a comprehensive understanding of both business management principles-such as leadership, digital marketing, HR, and market strategy planning-and the technical intricacies of data science, including coding, data collection and storage, data preparation and exploration, modelling, and predictive analytics.

Business School