Bachelor of Arts in Communication - Public Relations and Strategic Communication

American University - Shorelight

Public Relations. It's a field built on ideas and images, persuasion and information, strategy and tactics. From studios promoting films to companies burnishing their images to advocates promoting social causes, public relations is at the heart of our economy, society, and politics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. The ability to communicate strategically is what our Public Relations and Strategic Communication program is all about.Our goal is to educate you not only in the most recent trends, but in the type of thinking that will set you apart from your peers. Through courses, internships, and hands-on work, we empower you with the strategic tools and insights that rival what professionals learn after years of experience.Researching or doing a project on a political issue or environmental cause We'll send you out to speak with key influencers so that you can weave that knowledge into your coursework. You may even have a chance to work with real-life clients. Some of the biggest names in Washington, DC from speechwriters to high-level professionals are guest lecturers in our classes. PR firms, international organizations, health care companies, congressional offices and advocacy groups all welcome our students as interns. You'll build a network of professionals that will enhance your learning and accelerate your career.