Bachelor of Arts in Digital Marketing, Advertising and Public Relations

Roosevelt University - Chicago

Marketing communications is a broad field that covers many forms of persuasive messaging: social and digital marketing, advertising, public relations, promotional marketing. With practical course work and an internship on your resume, you’ll be prepared to land a job after graduation. Interested in a broader business background? Your professors have decades of work experience with major brands. You’re not only learning from experts, but from their hands-on exercises such as creating your own agency, writing up research reports, and conducting focus groups. At Roosevelt, you can choose from three concentrations as you discover your career goals. Public Relations: Learn how to address crises and create relationships with the media. Advertising Management: Study how agencies work as you master media buying and planning. Advertising Creative: Build your portfolio with the support of working copywriters and art directors.

College of Humanities, Education and Social Sciences