Bachelor of Business Administration in Marketing

Lamar University

The Lamar University Bachelor of Business Administration in Marketing prepares you, through theoretical study and practical experience, for a career in the movement of goods and services. Your coursework will cover core principles in fields like finance and accounting in addition to advertising topics like consumer behavior, pricing theory and import/export. Depending upon your goals and academic objectives, you may choose to spend some time studying abroad. This program is an ideal place to begin building your professional network. In addition to your traditional study, you'll have access to student organizations, internships and professional networking opportunities throughout your time in LU's College of Business. With next-door access to many international chemical and refining companies, shipping firms, logistics operations and related companies, LU offers a great deal of added value to an already advantageous degree.

College of Business