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Bachelor of Science in Business Administration: Concentration in Marketing San Francisco State University

USA

13

COVID-19 update: This course will start online and continue on campus later. Read more

Course info

Summary

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.

All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

Program Learning Outcomes

Students have basic competencies in business-related disciplines.

Students will demonstrate the discipline based knowledge in accounting, economics, finance, information systems, international business, management, marketing, operations, and statistics.
Students will demonstrate the ability to integrate the knowledge of different functional areas into effective business solutions.

Students demonstrate effective communication skills.

Students will create well written documents on a business topic;
Students will deliver an effective oral presentation on a business topic.

Students demonstrate the ability to analyze business situations.

Students will solve business problems using appropriate quantitative and analytical techniques and technologies;
Students will demonstrate the ability to identify and analyze alternatives in a business context;
Students will demonstrate the ability to articulate and defend a course of action.

Students develop team skills that facilitate achievement of organizational goals.

Students will work effectively in culturally and ethnically diverse teams demonstrated by the ability to contribute to the team’s performance, interact positively with teammates, keep the team on track, maintain high standards for team performance, and by having the necessary knowledge, skills, and abilities to help the team succeed.

Course options

Here are the different ways in which you can study Bachelor of Science in Business Administration: Concentration in Marketing.

Full Time (4 years)

Tuition fees

$16,944.00 (12,41,741) per year

From

23-Aug-21, 24-Jan-22

Venue

Lam Family College of Business

1600 Holloway Avenue, Business Building,

SAN FRANCISCO,

California,

94132, United States

Entry requirement for international students

Complete a secondary/high school curriculum that totals 12 years of primary-secondary education, be qualified to enter a university in your home country and have a good scholastic record from an accredited/recognized school. Have a 2.5 grade point average (GPA) in the 4.0 grading scale or B- average in academic courses completed after 9th grade.

TOEFL score of at least 61, IELTS score of at least 6.0 or PTE score of at least 45 is required.

* Please check with your chosen school for the exact entry requirements for your programme.

Scholarships

Here are some scholarship that are available at San Francisco State University.

Manny Mashouf Endowed Scholarship in Marketing

Value of scholarship

2,19,855 total value

Application details:

For further information, please contact the university website.

Eligibility requirements:

The scholarship provides recognition to promising SF State University students majoring in Marketing.
Criteria:
1) Student applicants for this scholarship must self-describe financial need, but need not qualify for financial aid.
2) Submit an essay describing why you are interested in advertising and include a summary of your volunteer work on campus or in the community which demonstrates your interest in marketing.

Who can apply:

All international

Janice and John Gumas Endowed Marketing Scholarship

Value of scholarship

1,46,570 total value

Application details:

For further information, please contact the university website.

Eligibility requirements:

The scholarship supports Undergraduate students majoring in Business Administration (Marketing) and Graduate students pursuing a Masters in Business Administration with an emphasis in Marketing.
Criteria: Student applicants for this scholarship must self-describe financial need, but need not qualify for financial aid.
Major: Multiple: Bus Admin (Marketing) – BS, Business Administration (MBA) with an emphasis in Marketing

Who can apply:

All international

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