Bachelor of Science in Marketing

University of Illinois Chicago

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management, and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry. CONCENTRATIONS AVAILABLE Data-driven marketingInnovation and design thinkingDigital marketing and promotionsRetail and services marketingSales leadership.

• Data-driven marketing
• Innovation and design thinking
• Digital marketing and promotions
Retail and services marketing
Sales leadership

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College of Business Administration