Broadcasting and Mass Communication/Master of Business Administration BA/MBA

SUNY Oswego

Students usually decide during their junior year as an undergraduate to continue in this five-year program, and often begin the application process between their junior and senior years. Be sure to regularly check with your undergraduate adviser if you're interested in these programs.Through this combined program you will learn skills that span both disciplines, as communications is important in business and business is equally important in communications. You will be prepared to pursue careers in broadcast sales, programming, management for broadcast stations, advertising and marketing. In our broadcast and digital media program, you'll learn about the creation and production of media, the interrelated nature of media industries and the skills necessary to write, produce and distribute media messages. Explore a variety of areas including audio and video production, broadcast journalism, copywriting and media management. Our updated curriculum includes a variety of offerings in integrated media design and social media.

School of Communication, Media and the Arts