Business Administration (B.S.)/Marketing Analytics (M.S.)

Illinois Institute of Technology

Illinois Tech students who complete a Stuart School of Business accelerated master’s degree program begin their careers with a clear competitive edge-the solid foundation of an undergraduate business administration degree and the specialized depth of a master’s degree. The Bachelor of Science in Business Administration/Master of Science in Marketing Analytics accelerated master’s degree program begins with business fundamentals, such as accounting, marketing, and management, as well as a grounding in analytics and quantitative methodology. At Stuart, students learn business in a hands-on, innovative way by collaborating with classmates across disciplines on technology-driven, real-world projects. Stuart’s master’s program in marketing analytics focuses on the tools and skills that prepare students to convert data into insights, transform information into communication, and translate marketing analytics into a competitive advantage to drive business success in the next economy.Stuart’s longstanding connections in the marketing analytics industry bring students valuable networking opportunities and experience in internships at top companies. Stuart School of Business’s Bachelor of Science in Business Administration/Master of Science in Marketing Analytics accelerated master’s degree program combines solid business fundamentals, rigorous quantitative study, and hands-on problem-solving for undergraduates, along with leading-edge analytics methods and technologies at the graduate level.

Stuart School of Business