Business (Sports Business), BA

Arizona State University - Kaplan International

This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). The Bachelor of Arts program in business with a concentration in sports business is attractive to students with an interest in the sports industry. Students acquire the skills necessary to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program emphasizes practical aspects of the sports industry, particularly focusing on media and its influence on the field. The proliferation of mass communication, including television, game systems and social networks, has transformed sports into a highly commercialized industry in turn, sports continue to generate revenues for these businesses. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.

W. P. Carey School of Business