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Doctor of Philosophy (PhD) in Marketing University of North Texas



COVID-19 update: This course will start online and continue on campus later. Read more

Course info


The doctoral program in Business is designed to prepare men and women of outstanding ability for careers in teaching and research at the university level. The program has enough flexibility, however, to accommodate individuals whose career objectives lie outside academia. Individuals who undertake doctoral study are expected to achieve excellence in the command of the technical aspects of a business discipline and to develop expertise in the conduct of meaningful research.

General Requirements

The program requirements for the Doctoral Program in Business consist of course work, satisfactory performance on the qualifying examinations, pre-dissertation research, and dissertation research. The total program requires a minimum of 69 hours of graduate credit beyond the Master's degree or 99 hours of graduate credit beyond the Bachelor's degree.

The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, the Ph.D. in Marketing program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices.

All Ph.D. in Marketing students will take a minimum of fifteen (15) credit hours in Research Track courses with Ph.D. students from other departments in the G. Brint Ryan College of Business. This provides students with an opportunity to interact with students who have a wide variety of interests.

Research track I, 15 hours minimum

  • BUSI 6220 - Applied Regression Analysis
  • BUSI 6240 - Applied Multivariate Statistics
  • BUSI 6280 - Applications in Causal and Covariance Structure Modelling
  • BUSI 6450 - Business Research Methods
  • BUSI 6480 - Advanced Issues in Research Design

Marketing concentration, 21 hours

  • MKTG 6001 - Guidance for Research, Education Effectiveness, and Networking Workshop - Marketing
  • MKTG 6010 - Seminar in Marketing Thought
  • MKTG 6020 - Seminar in Advanced Consumer Behavior
  • MKTG 6030 - Seminar in Marketing Strategy
  • MKTG 6040 - Supply Chain Strategy
  • MKTG 6050 - Systems Theory and Experimentation
  • MKTG 6070 - Operations Research in Marketing (name change coming soon: Seminar in Consumer Psychology)


This usually involves 12 hours of Dissertation coursework during which the dissertation proposal is developed and defended, then the dissertation research is conducted, and the final outcome is defended.

Dissertation Research (12 Hours)

MKTG 6950 Doctoral Dissertation (12)

Course options

Here are the different ways in which you can study Doctor of Philosophy (PhD) in Marketing.

Full Time (69 credit hours)

Tuition fees

$18,238.00 (13,36,834) per year

*Price shown is for indicative purpose, please check with institution




G. Brint Ryan College of Business

Business Leadership Building,



76203, United States

Entry requirement for international students

To be admitted to the TGS there is a minimum GPA requirement of 3.0 on a bachelor degree and a 3.5 on a Masters degree.

English Language Proficiency: Minimum TOEFL score requirement is 79; Minimum IELTS score is 6.0; Minimum PTE score is 53.

* Please check with your chosen school for the exact entry requirements for your programme.

Contact University of North Texas

To get more information about studying at this University