Graduate Certificate in Digital Marketing Management

Webster University

The graduate certificate in digital marketing management is for students who have a background in marketing and are interested in obtaining specific expertise in the growing field of digital marketing. Students will be equipped with the critical skills to be proficient in executing effective digital marketing strategy.Create digital marketing strategies that align with larger marketing objectives.Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications etc.) against marketing strategies.Develop, evaluate and execute a comprehensive digital marketing strategy and plan.Measure and evaluate digital marketing efforts.Describe the latest digital marketing technologies.Articulate the ethical impact of digital marketing efforts.

George Herbert Walker School of Business and Technology