Bachelor of Professional Communication - Public Relations

RMIT University

Learn to manage reputations and inspire trust with a Public Relations major at RMIT, adapting to active and evolving situations in a range of settings.Public relations is a career for people with enquiring minds. The heart of modern PR jobs is advising organisations on how to enhance their working relationships and reputation. With a Public Relations major in this professional communication degree at RMIT in Melbourne, you’ll gain the skills to effectively communicate your organisation’s message to a range of different audiences. Exploring areas such as campaign strategy, risk and crisis communication and contemporary media relations, you’ll gain professional skills in writing techniques, strategy, and media and stakeholder relations, with an emphasis on problem-solving, creativity, relationship development and project management.

113705E