What will I learn?

Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights

  • Program is well-recognized by industry professionals locally and nationally.
  • Specialize after first year in a creative or business stream.
  • Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.
  • Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

What you'll learn

  • The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
  • Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
  • Account and project management, strategic media planning and execution.
  • How to professionally present materials to real clients.
  • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

Experiential Learning

How you'll gain skills

  • Test and apply course concepts through current software in our computer labs
  • Participate in national and international awards competitions.
  • Work with real clients in The Agency, Mohawk’s student-run advertising agency.
  • Participate in a seven-week field placement.

Field Placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Which department am I in?

Mohawk College

Study options

Online/Distance (3 years)

Tuition fees
CAD$17,015.00 (9,99,706) per year
Total Tuition and Ancillary Fee: CAN $8,095 for semester 1; CAN $8,095 for semester 2

*Price shown is for indicative purposes, please check with institution

Start date

September 2022

Entry requirements

For international students

OSSD or equivalent (Mohawk Academic Upgrading, GED) including:

  • Grade 12 English, C or U or equivalent

Mature Applicants

  • Mature applicants aged 19 and over
  • Applicants who are not currently in secondary school

Language Requirements for International Students:

  • Successful completion of GAS-EAP (478) Program Level 8
  • TOEFL minimum score of 550 (80 Internet based)
  • or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
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About Mohawk College

At Mohawk College, students are provided a world of opportunity and will have the chance to develop skills crucial to becoming work ready graduates.

  • Hamilton-based college with large international community
  • Three modern campuses with recent renovations
  • 30+ support services for international students
  • More than 100 programs covering a range of subject areas

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