Advanced Certificate in Marketing Intelligence

St. John's University

The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results. Our graduates will understand the role of evidence-based data in decision-making and how to transform that data into a powerful and predictive strategic asset that will ultimately drive optimal results. The Advanced Certificate in Marketing Intelligence program will sharpen students’ skills in planning, decision-making, and implementation through case studies and hands-on exercises. Students gain perspectives on contemporary theory and practice from a distinguished faculty comprising professors from St. John’s Tobin College of Business and experts from industry. Students must successfully complete all five courses within a three-year period. The courses may be taken at the Main (Queens) and Manhattan campuses of St. John’s University, as well as through distance education. A student can enroll in the certificate program by itself or in conjunction with another graduate program (e.g., Master of Business Administration with concentrations in Marketing Analytics or the Master of Science in Marketing Intelligence).

The Peter J. Tobin College of Business