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Study abroad : Subject Guides

Why study events management?

Find out more about events management courses with our guide covering expected salaries, course modules and potential careers for an events graduate.

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If you want to work in a fast-paced, exciting, and fast-evolving sector, a career in events management might be the perfect choice for you. To succeed in this industry, you’ve got to be organised, personable and adaptable. If this sounds like something you’d like to get into, you’ve come to the right place. We explore why to study a qualification in events management.


What is events management?

Events management involves organising different events such as festivals, fundraisers, weddings, award ceremonies, conferences and so on. As events play a major role in the marketing of a brand or company, this can be a highly demanding yet rewarding profession. 


As an events manager, you will usually work with a team of others which requires excellent communication and interpersonal skills. You will also need to remain calm in stressful situations and be able to think on your feet. 


Although you might not have all of these skills right now, studying events management and gaining work experience will equip you with the necessary skillset. 


Events related courses

When researching events management courses, you might come across a variety of other programmes which share similarities, but may have slightly different specialisations such as:


  • Tourism and events
  • Hospitality and events
  • Live events production 
  • International events management
  • Sports and events management
  • Leisure and events management


Make sure you check the modules of the courses you are most interested in to find out what the teaching will focus on. For example, if you have no interest in tourism, you should look specifically for events management courses without tourism modules.


What will I study in events management?

While course content will vary, events management programmes tend to cover the following topics:


  • Media culture
  • Marketing
  • Events and society
  • Human resources
  • Project management
  • Event concept and design
  • Social media 
  • Event sustainability
  • Public relations
  • Event safety 
  • Sponsorship and fundraising 
  • Leadership 
  • Branding
  • Operations management 


Some modules will be optional, enabling you to explore certain areas that you are most interested in.


Where can I study events management?

Events management courses are offered in many countries all around the world at different institutions. You can study this course at various levels such as undergraduatepostgraduate or diploma level. In some cases, having a bachelor’s degree or higher will be helpful when applying for jobs as this can be a requirement. 

Employers will also want to see that you have experience in the industry. When studying at degree level, you can use the university’s career services to find out about internships or work placements. Your tutors might also recommend relevant employers or companies to reach out to.


Check out the below institutions offering courses in events management:



Entry requirements for events management degrees

Entry requirements vary according to each course and institution, but the below examples should give you an indication of the grades you will need to be accepted onto an undergraduate events management course in particular.


Undergraduate entry requirements

Coventry University – Events Management BA


  • IELTS 6.0
  • A-levels BBB-BBC (see university website for specific entry requirements for your home country)
  • IB Diploma 29 points


University of East London – Events Management BA


  • 112 UCAS points 
  • Passes in at least two A-levels (or equivalent)


James Cook University – Tourism, hospitality, and events BA


  • Course pre-requisites: English and maths
  • The equivalent of Australian grade 12 
  • IELTS 6.0
  • TOEFL (internet-based) 94


As you can see, entry requirements vary according to the institution, course, and country. Make sure to check the respective university websites for specific information.


Postgraduate entry requirements

For postgraduate level, you will usually need to have completed an undergraduate course and achieved at least a 2:2 or 2:1 pass (depending on the individual university requirements). Higher national diploma qualifications may also be accepted. You might also be required to provide proof of experience within the events industry at the postgraduate level.


You will also need to prove your English language proficiency, with most courses at a postgraduate level expecting an overall IELTS score of 6.5.


What jobs can I do with an events management qualification?

While an events management course will qualify you for a role in the events industry, the course will also equip you with skills relevant to other professions. Some of these include:


  • Marketing
  • Project management 
  • Public relations
  • Talent agent
  • Hotel management
  • Hospitality
  • Sales
  • Communications
  • Fundraising manager
  • Tourism

However, you will also gain many transferrable skills that employers want which can be applied to almost any role:


  • Problem-solving
  • Communication skills
  • Organisational skills
  • Resilience
  • People skills
  • Management
  • Ability to manage budgets
  • Technical skills


Expected salary for an events manager 


Using the UK as an example, if you graduate with an undergraduate degree in events management or a similar field, you can earn a starting salary of between GBP 18,000 and GBP 22,000. After gaining more experience, you could expect to earn GBP 22,000 to GBP 25,000. People in senior roles within events can earn GBP 33,000 to GBP 40,000. Of course, this depends on where you work but this should give you a good indication.


Now that you know more about studying events management, you might be ready to apply! Get tips on applying to university and check out our study abroad checklist to get started.

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