What will I learn?

Prepare for a successful and rewarding career in the dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL).**Why choose this course at London College of Communication**• Industry links: The course is strongly linked to industry, and taught by a team of public relations academics and professionals who also advise commercial clients. The course is accredited by and partnered with industry bodies.• Focus on creativity: Utilise the creative potential of UAL to build your communication skill set in the written word, photography, design and film, and how this is applied to Public Relations activities.• Blend of theory and practice: Grow your understanding of media and communications theories and learn how to apply them to respond to real-life challenges.• Networking opportunities: Build a network of like-minded creative communicators in a multicultural and inclusive community right in the heart of London. Meet PR professionals in our programme of guest lectures, and take part in industry events thanks to our links with the Chartered Institute of Public Relations and the Public Relations and Communications Association.• Personalisation: In years 1 and 2, choose an option unit from the Communications and Media programme that reflects your academic and personal interest. Complete assignments and a final project that are aligned to your own interests and development to support your own career goals. **What can you expect?**You will gain the skills required for communicating and promoting ideas, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more. Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital media environment. Public Relations is taught at London College of Communication both as a key creative function within strategic business management processes and as a driving force in society. The course is taught within the Media School and draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture. **About London College of Communication**London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.

Which department am I in?

London College of Communication, University of the Arts London

Study options

Full Time (3 Years)

Tuition fees
Information not available

Please check with institution

Start date

26 September 2022

Venue

London College of Communication

Elephant & Castle,

London,

Southwark,

SE1 6SB, England

Entry requirements

For students from United States

Application to an undergraduate course (you may know this as a bachelor's degree) usually requires US students to have a High School Diploma plus one AP subject at Grade 3 and, where needed, a Foundation Diploma in Art and Design or relevant pre-degree qualification, and a portfolio of work. Our IELTS requirements vary depending on the course and level of study. Minimum score for IELTS: 5.0.

*There may be different IELTS requirements depending on your chosen course.

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About University of the Arts London

University of the Arts London has been ranked second in the world for Art and Design in the 2020 QS World University Rankings.

  • Rated ‘Outstanding’ by Ofsted for its Foundation Diploma
  • 2 of top 4 undergraduate fashion courses are taught at UAL
  • Ranked in the top 15 in the UK for industry connections
  • UAL alumni have won awards including Golden Globes and Oscars