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Antony Chacko
20 Jul 2015 397 1 min Share

What to do with a degree in media studies

Study Media because it goes great lengths to study you! Understand the career options available and job opportunities for Indian students in this growing industry.

20 Jul 2015 397 1 min Share
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With the media industry growing leaps and bounds both in India and abroad, media studies has become a popular postgraduate study option for many Indian students.

A degree in media studies opens up career avenues for you in a wide range of fields including advertising, public relations, television, film and radio production, and journalism. This flexibility is great as you can explore careers that suit your individual interests and goals.

There’s no doubt that this is a popular, but competitive field to enter. A graduate degree combined with work experience earned abroad will not only give you the specialised knowledge and skills to stand out at interviews, but also put you ahead of the game. Other benefits can include higher career entry levels and faster career progression.

Students interested in pursing a graduate education in media studies can choose from a Master of Arts in Media Studies, an MBA in media management, or a Doctor of Philosophy in Communication and Media Studies.

Most master's degree programmes in media studies offered in the U.S. are flexible and interdisciplinary programmes. While some programmes focus exclusively on the academic study of mass media, others combine academic study with the technical skills required to create media. You get to learn about the history and theory of various forms of media, such as film, digital, video and audio. Programmes also provide students with the skills for effective media management and production, with an emphasis on research methods and critical thinking. Subjects covered in a master’s degree are:

  • Media theory and research design
  • Media laws and ethics
  • Theories of mass communication
  • Cultural and political topics in mass media
  • History of mass communication
  • Global media systems
  • Digital video design and production
  • Media systems management
  • Theory and practice of public relations

Students conduct original research for a written thesis, which is evaluated at the culmination of the programme.

While a bachelor’s degree is a pre-requisite for admission into a media programme at a U.S university, prior work experience will be an added advantage.

Some of the popular career options available to qualified media professionals both in India and abroad are:

  • Media producer or manager
  • Web designer or web write
  • Public relations manager
  • Multimedia producer
  • Filmmaker
  • Digital video producer
  • Media education professional

Ensure you choose a good college which offers the right mix of theory, events, internships and field study opportunities so that you can gain industry knowledge, build your contacts and stay tuned to current trends in the media industry.

Some leading institutions in the U.S offering courses in media studies are:

University of California

Carnegie Mellon University

University of Iowa

University of Southern California

Florida State University

Western Michigan University

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