Want to become marketing experts? Try Digital Marketing courses in Canada

Digital marketing in simple terms is the marketing of products and services digitally or over the internet. With the boom in social media, digital marketing is becoming more and more relevant. Businesses rely on digital marketing efforts to reach more people and generate leads. Digital marketers are crucial for any industry and you have made the right choice to study digital marketing. Having an international degree will give an edge to your resume. Studying digital marketing course in Canada will improve your job prospects and possibly your pay scale.

Different digital marketing courses in Canada

Canadian institutions offer digital marketing courses as a certificate course, diplomas and regular bachelor and masters courses. Students can choose between these study options based on their interests, expenses and course duration.

1.Bachelors in digital marketing in Canada

Most Bachelors degrees are of a duration of 3 years or more. Digital Marketing courses are mostly certificate or diploma courses. However, if you are interested in a Bachelor’s degree, you can try Fanshawe College.

Fanshawe College

Fanshawe College offers a Bachelor of Commerce (Digital Marketing) Honours course.

• Course name: Bachelor of Commerce in Digital Marketing (Honours)
• Course duration: The honours course available at Fanshawe College is a full-time, 4-years course.
• Tuition fee: Around 11 lakh rupees per year
• Application requirements: A minimum final grade of 65 is required in your 12^th grade. IELTS is accepted as proof of English proficiency. An overall IELTS score of a minimum of 6.5 with no band less than 6.0 is expected from the applicants.
• More about the program: As part of the program, you will be completing a paid ‘Co-operative Education Work term’. The program is designed in such a way that you are prepared to face real-world business issues. The subjects covered in the program include brand management and media integration, search engine marketing, analytics and so on.

If you need guidance in applying at Fanshawe College, reach out to our counsellors who’ll guide you for free.

2.Graduate and Post-Graduate Certificate programs in Digital Marketing in Canada

Certification course duration can range anywhere from 6 months to 2 years. Several institutions in Canada offer certificate programs in Digital Marketing. If you are looking to do Digital Marketing courses in Canada within a short span, certificate programs are a good option.

St. Lawrence College

St. Lawrence College is situated in Ontario, offers a graduate certificate course in Digital Marketing.

• Course name: Graduate Certificate in Digital Marketing Communications (DMC)
• Course duration: It is a full-time, 1-year course
• Tuition fee: Around 9.5 lakh per year
• Application requirements: Applicants should have a diploma or a university degree. If you choose to take the IELTS test for proving your English proficiency, you should score a minimum of 6.5 with no band less than 6.0.
• More about the course: The program offered by St. Lawrence College focuses on digital strategy development. You will get better at Marketing Communication Campaigns and will learn web analytics to assess the performance of web and social media campaigns. 6 weeks of work placement is a part of the program.

Confederation college

Confederation College offers the following graduate certificate course.

• Course name: Graduate Certificate in Digital Marketing and Marketing Analytics
• Course duration: It is a full-time, 2-years course
• Tuition fee: Around 9.5 lakhs per year
• Application requirements: Applicants should have a degree, preferably in a business field. IELTS score is accepted as proof of English language proficiency. You should score an overall score of a minimum of 6.5 with no band less than 6.0. The institution makes it clear that they will not accept students with a history of more than 6 backlogs.
• More about the course: The program aims to polish your business as well as marketing skills. At the end of the program, you will have polished your communication skills, analytical skills, workplace business practices etc. Students are taught how to combine traditional and modern/digital marketing techniques. Head to our site for more details on this course.

York University

York University offers a post-graduate certificate in Digital and Content Marketing course. This is one of the shortest Digital Marketing courses you can find in Canada.

• Course duration: It is a full-time, 8-months course.
• Tuition fee: Around 9 lakh rupees per year
• Application requirements: IELTS score will be accepted as proof of English language proficiency. A minimum score of 6.0 is required to be eligible for applying to this program. Please check with the institution or with our counsellors for more details on the academic requirements.
• More about the course: As part of this program, you will develop the skills to execute innovative digital marketing and content marketing plans. You will start right from the basics, strengthening your knowledge in the core business and marketing concepts. Editorial planning, content strategy, copywriting etc are just some of the skills you master through the course.

3.Diploma in Digital Marketing in Canada

Canada is famous for Diploma courses. Most students who dream to study abroad within a budget choose Canada as their preferred destination. Here are some institutions that offer Digital Marketing courses in Canada.

Bow Valley College

Bow Valley College offers 2 diploma courses in Digital Marketing.

• Course name: Business Administration Diploma – Digital Marketing Major
• Course duration: It is a full-time, 2-year course
• Tuition fee: Around 10 lakh rupee per year
• Application requirements: Your English and Maths scores will be assessed. You should also successfully complete the General Education Development (GED) test. Alternatively, you should score good results in the college admission test or complete 30 credits from a recognized business program.
• More about the course: You will be learning about the latest tools and techniques used in digital marketing. The timing for this program is quite flexible. Students can take fewer courses each term; however, it will take you longer to complete the course.

• Course name: Digital Marketing Post-Diploma Certificate
• Course duration: This is an online/distance course that should be completed in 1-year.
• Tuition fee: Around 11 lakh rupee per year
• Application requirements: You should have a diploma or a degree. Equivalent work experience or training might also be considered on a case-by-case basis.
• More about the course: You will learn search engine optimization, web development techniques and media strategies as part of this program. Make sure your laptop meets the specifications required for the course. You will also have to install course-related app software.

Trebas Institute

Trebas Institute offers a certificate/Diploma course called Digital Marketing and Social Media – Montreal.

• Course duration: It is a full-time, 8-months course
• Tuition fee: Around 5.3 lakhs per year
• Application requirements: If you chose IELTS to prove your English language skills, you should score a minimum of 5.5. Please check with our counsellors or with the university for details regarding the academic requirements.
• More about the course: Online advertising and publicity, social media strategy and management and search engine optimization are some of the topics that will be covered as part of this program. You will learn how to develop brilliant marketing plans based on the insights you gain from audits.

Career Prospects

Here are some of the job titles you can aim for, with a qualification in Digital Marketing.

• Digital Advertising Specialists
• Digital Marketing Manager
• Media Coordinator
• Social Media Manager
• Digital Strategy Consultant
• Online Public Relations Officer

According to Payscale.com, Digital Marketing Specialists in Canada earn an average of CAD 50,790. Digital Marketing Managers earn around CAD 69,202. Senior Marketing Managers earn more than CAD 80,000.

Digital Marketing is an ever-evolving field. As much as it can be exciting, you will have to take the effort to update and upgrade yourselves to stay on top of the game. All the best for your study abroad journey!